MAN is a brand well known in transportation and construction sector with its trucks and buses. In 2017 its entering a new segment with all new TGE Van. We wanted to communicate that TGE is the truck among the Vans and is hungry for work. So much that it couldn't the wait to be out in the field and started day dreaming about work.
CREDITS: Agency: Jung von Matt/Elbe CCO: Dörte Spengler-Ahrens Creative Director: Frank Seiler Art Directors: Saurabh Kakade, Necmi Mutlu Copywriter: Thomas Fife