MAN is a brand well known in transportation and construction sector with its trucks and buses. In 2017 its entering a new segment with all new TGE Van. We wanted to communicate that TGE is the truck among the Vans and is hungry for work. So much that it couldn't the wait to be out in the field and started day dreaming about work.
Agency: Jung von Matt/Elbe
CCO: Dörte Spengler-Ahrens
Creative Director: Frank Seiler
Art Directors: Saurabh Kakade, Necmi Mutlu
Copywriter: Thomas Fife
Creative Team: Saurabh Kakade, Necmi Mutlu