SP50: AR X-mas Cards
For the first time in 50 years of Serviceplan, we decided not to send out postcards for Christmas. As a part of the climate neutral initiative, we replaced paper with AR illustrations so anyone can make it their own.
In the year of isolation, we made AR cards with 9 renowned artists from around the world under the common theme of ‘Closer Together’.
Try out the experience here.
Client:
Serviceplan Group
Partner:
Standardabweichung Studio
Contribution:
Creative Producer
Art Director
Year:
2020
Artist’s Brief
Concept: From art lovers, to creatives and brands worldwide, we want to bring everyone together through your artwork.
Closer Together: This year, what at first seemed like isolation, connected us in more ways than before.
Distancing was met with daily check-ins. Quarantine was shared. Toughness meant togetherness. In some ways, we became closer than ever.
Let's show this solidarity and the new ways of connecting we created this year.
Interactive Website
AR Demo
AR Kit Development