Literal Translation: Live Long. But don't get Bored.
SwissLife wanted to communicate that having a life insurance will make sure you live your dreams. Using smart work-plays we combined common health conditions with simple joys of life. With the first motive for instance we convey that let your heart beat faster but not because of heart related conditions but because of the kiss.
Agency: Jung von Matt/Elbe
CCO: Dörte Spengler-Ahrens
Creative Directors: Alex Schmid, Luitgard Hagl
Art Directors: Tim Brack, Saurabh Kakade, Nadine Nolepa
Copywriter: Julian Aue
Creative Team: Julian Aue, Saurabh Kakade