Direct Translation: Live Long. But don't get Bored.
SwissLife wanted to communicate that having a life insurance will make sure you live your dreams. Using wordplays we combined common health conditions with simple joys of life. With the first motive for instance we convey that let your heart beat faster but not because of heart related conditions but because of the kiss.
CREDITS: Agency: Jung von Matt/Elbe CCO: Dörte Spengler-Ahrens Creative Directors: Alex Schmid, Luitgard Hagl Art Directors: Tim Brack, Saurabh Kakade, Nadine Nolepa Copywriter: Julian Aue