SP50: AR X-mas Cards
For the first time in 50 years of Serviceplan, we decided not to send out postcards for Christmas. As a part of the climate neutral initiative, we replaced paper with AR illustrations so anyone can make it their own.
In the year of isolation, we made AR cards with 9 renowned artists from around the world under the common theme of ‘Closer Together’.
Try out the experience here.
Client:
Serviceplan Group
Partner:
Standardabweichung Studio
Contribution:
Creative Producer
Art Director
Year:
2020
Artist’s Brief
Concept: From art lovers, to creatives and brands worldwide, we want to bring everyone together through your artwork.
Closer Together: This year, what at first seemed like isolation, connected us in more ways than before.
Distancing was met with daily check-ins. Quarantine was shared. Toughness meant togetherness. In some ways, we became closer than ever.
Let's show this solidarity and the new ways of connecting we created this year.
