METER Group
2019
Made in Fukushima
A 296-page book made from rice straw
Disaster, recovery, and resilience — written on the very rice that survived.
- Year
- 2019
- Client
- METER Group
- Role
- Creative Direction · Art Direction · Creative Production
01
Problem
Eight years after the 2011 nuclear disaster, rice grown in decontaminated Fukushima fields still carried a radioactive stigma. The fields had recovered; the perception hadn't.
02
Idea
Make the book of Fukushima out of Fukushima. Use straw harvested from the decontaminated fields as the paper — a physical artifact that is itself proof of safety.
03
Execution
296 pages of photography, interviews, and generative data visualization, printed on paper milled from local rice straw. The book is the argument it makes.
04
Impact
ADC Grand Prix (Design). One Show Gold. Distributed to industry leaders and policymakers as a referendum on Fukushima's reputation.
Film
Recognition
ADC Deutschland
Grand Prix · Design (2020)
ADC Deutschland
Gold ×3 + Silver ×3 · Design, Corporate Publishing, Data Visualisation (2020)
ADC Annual Awards
Gold ×2 + Silver + Bronze ×4 · Special Format, Publication Design (2020)
One Show
Gold · Design + Silver ×2 + Bronze ×2 (2020)
Red Dot
Best of the Best · Publishing & Print (2019)
Clio
Gold · Design (2019)
iF Design
Gold · Publishing (2020)
AIGA
50 Books | 50 Covers (2020)
Cresta
Gold ×3 + Silver ×2 · Print, Art Direction, Brand Purpose (2020)
New York Festivals
Silver + Bronze ×3 · Artistry & Craft, Brand Design, Innovative Tech (2020)
London International Awards
Gold + Silver ×3 · Editorial, Art Direction, Sustainable, B2B (2019)
Andy Awards
Gold · Craft (2020)
Mobius Awards
Silver · Production Design (2020)
AME Awards
Bronze ×2 · Print Medium, Design (2020)
Cannes Lions
Shortlist ×2 · Design, Print & Publishing (2019)