Indorse
2019
Indorse
Generative identity for a decentralized network
A visual identity that grows with the person it represents.
- Year
- 2019
- Client
- Indorse
- Role
- Creative Direction · Art Direction · Creative Production
01
Problem
Indorse is a blockchain-based professional network trying to make hiring more equitable. Its old brand was indistinguishable from any other Web3 startup.
02
Idea
An identity system built from three shapes — square (blockchain), triangle (skills), circle (community) — that generates a unique, evolving mark per user.
03
Execution
A generative design tool turns a user's skills into a personal pattern. As they learn, their identity grows in complexity. Branding becomes a record of progress.
04
Impact
An identity that is the product. The brand updates itself.
Film
GenerativeBlockchainBranding