Serviceplan Group
2020
SP50 AR Card
AR art collaboration
For Serviceplan's 50th, paper Christmas cards became augmented-reality art.
- Year
- 2020
- Client
- Serviceplan Group
- Role
- Creative Producer · Art Director
01
Problem
An anniversary year of forced distance — late 2020 — needed a gesture that connected people without printing more single-use paper.
02
Idea
Replace the paper-card tradition with AR. Use the surface of the card as a portal to original work from nine international artists.
03
Execution
Nine artists interpreted the theme 'Closer Together'. The AR layer brought their pieces to life when the card was viewed through a phone. Climate-neutral, gift-able, collectable.
04
Impact
Distributed across Serviceplan's global network as the anniversary moment.
ARArt DirectionClimate Neutral