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METER Group

2020

Meltdown Flags

Climate data, redrawn

Meltdown Flags

Glacier retreat, redrawn into the white space of national flags.

Year
2020
Client
METER Group
Role
Creative Direction · Art Direction · Creative Production

01

Problem

Climate data is loud in scientific journals and silent in everyday life. The IPCC reports don't fit on a phone screen.

02

Idea

Hide the data in something everyone already recognizes — their nation's flag. Make the white shrink as the glaciers do.

03

Execution

Hand-sewn protest flags, an interactive site, lenticular exhibition installations, an Instagram AR filter, and a custom variable font (MD-Font) that maps glacier data from 1995 to 2050.

04

Impact

Picked up by climate movements as a protest object. Cannes Silver (Digital Craft), Webby Gold, D&AD Wood Pencil.

Film

Recognition

  • Red Dot

    Grand Prix + Best of the Best · Brands & Communication (2021)

  • Cannes Lions

    Silver · Digital Craft + 3 Shortlists (2021)

  • Webby

    Gold · Best Use of Data Driven Media (2022)

  • ADC Annual Awards

    Gold · Data Visualisation + Silver ×3 + Bronze (2021)

  • ADC Deutschland

    Gold · Interactive Media + Silver ×3 + Bronze ×2 (2021)

  • Clio Awards

    Silver · Design + Bronze ×3 · Digital/Mobile, Graphic Design, Art Direction (2021)

  • Andy Award

    Gold · Idea (2021)

  • D&AD

    Wood Pencil · Data Visualisation (2021)

  • One Show

    Bronze · Creative Use of Data (2021)

  • Golden Award of Montreux

    Gold · Public Interest (2021)

  • Deutscher Digital Awards

    Silver ×2 · Digital, Content (2021)

Press

DataTypeARClimate
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