STABILO
2016
TrueColours
A browser extension for hidden risks in T&Cs
The world's first warning system for hidden risks in online terms & conditions.
- Year
- 2016
- Client
- STABILO
- Role
- Concept · Art Direction · Creative Direction · Creative Production
01
Problem
Nobody reads online terms & conditions. The cost of pretending to is paid quietly, in surrendered rights.
02
Idea
Bring the highlighter — the original analog tool for marking what matters — to the digital page. Crowdsource what to flag.
03
Execution
A browser extension powered visually by STABILO highlighters. Real-time ratings, explainer cards, and crowdsourced annotation surface the clauses that should never have been buried.
04
Impact
Cannes Lions Silver (Cyber Lions). A brand-as-utility play that gave a 165-year-old stationery company a credible voice in digital privacy.
Film
Recognition
Cannes Lions
Silver · Cyber Lions (2016)
Eurobest
Gold · Innovation Award + Shortlist ×2 · Interactive, Web Service (2016)
One Show
Silver Pencil · Interactive (2016)
Jung von Matt Awards
Sir John Hegarty's Pick (2015)
ADC Deutschland
Gold Nail (2015)
ADC 94th Annual Awards
Silver Cube (2015)
Graphis
Gold + Merit · Product Advertising (2015)
New York Festivals
Finalist ×3 · Digital, New Technology, Business Services (2016)
Golden Award of Montreux
Finalist (2015)
Cannes Future Lions
Finalist (2015)
Young Guns
Finalist ×2 · Digital, Design (2015)