Too Many T's
2018
Featuring Alexa
AI voice collaboration
The world's first song co-written with the voice of an AI.
- Year
- 2018
- Client
- Too Many T's
- Role
- Art Direction · Creative Production
- Live
- Visit project ↗
01
Problem
South London hip-hop crew Too Many T's needed to break out internationally. Without major-label marketing, they needed a feature that was both meaningful and impossible to ignore.
02
Idea
Feature one of the most recognized voices on Earth — Amazon's Alexa. A collaboration the algorithm could not refuse.
03
Execution
A production that treated Alexa as an artist, not a tool: writing the track around her voice's constraints, syncing her phrasing with the beat.
04
Impact
Press coverage from creative and tech press alike. Proof that AI voices could be collaborators, not gimmicks.
Film
Recognition
Clio
Bronze ×2 · Audio Technique, Direct (2018)
Red Dot
Communication Design: Music Video (2018)
One Show
Merit · Radio & Audio (2019)
New York Festivals
Bronze · Audio/Radio (2019)
Cresta Awards
Bronze ×2 · Digital, Branded Entertainment (2019)
London International Awards
Bronze · Digital: Weird Wonderful Work (2018)
Press